The cost of a Super Bowl ad can range from about $6.5 to $7 million depending upon if your grandfather didn't deal and other things. What you're looking for is really the reach and audience and buzz, which is why you'll see many brands already as we talk on February 8th having pre-release their spots. It becomes increasingly more difficult to break through the noise of everyone in real time than they could in the moments leading up to the game.
Companies are shelling out big bucks to get your attention during the big game.
(0:21) Bill Mann discusses: - Chipotle maintaining their stance on prices - Dutch payment processor Adyen dealing with higher costs - Uber posting a profit in the 4th quarter thanks to the company's investments
(10:30) Dylan Lewis talks with Ad Age editor Jeanine Poggi about some of the major brands looking to get your attention before, during, and after Super Bowl 57.
Stocks discussed: CMG, ADYEN, UBER, FOXA, COIN, NFLX, TAP, BUD
Host: Chris Hill Guest: Bill Mann, Dylan Lewis, Jeannie Poggi Producer: Ricky Mulvey Engineers: Rick Engdahl, Tim Sparks
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