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5min chapter
Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)
Marketing Against The Grain
How to Grow Internationally?
hub spot has grown into multiple languages, and we wantd to know how to structure our market. So one of the things you need is some sort of mental model or framework for growing internationally. One of the two by twos built was so the vertical axis, on the right hand side, you have demain expertis. And then on the axis at the top, you have native language, and on the bottom of that, you have localized language. We believe need to have deep domain knowledge to be an expert within those things. You can do that across languages with the help of teams who help you do the localization. The opposite example of that is our blog team, right? Yes
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