S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Luxury Car Market Size
Only the top, maybe 10% to 10% of the population are going to be able to afford luxury cars. We actually do have some new entrance into the luxury car market as well. And so after going through the exercise that you just walked through, we identified that there would be 1600 new buyers each year in the luxury carmarket.
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