Apple co-founder Steve Jobs was a master at story telling. He would workshop the product story with friends, families, colleagues before he told you what a product did. The biggest thing about ipod is it holds a thousand songs. To have your whole music library with you at all times is a quantum leap in listening to music. Music's been around forever. It will always be around. And because it's a part of everyone's life, it's a very large target market all around the wrld. But interestingly enough, in this whole new digital music revolution, there is no market leader - that's jobs.