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The Road to Good Sake

Proof

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Shishinosato: A Guide to Making Friends With Your Enemies

Matsura San makes seven styles of sake under the brand Shishinosato, a name that refers to local folklore. Fans of his sake include a prolific television and film actress and a famous Kabuki actor. As Matsuro San puts it at the beginning of his career, he went through hell. There was a time when he could barely sell his sake, much less make something that would be loved around the world. That's the story I'm going to share.

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