Twitter launched officially that same south by southwest. You could see all of the tweets being published in real time on one big screen t v. It was very clear that we had either broken tool end or a broken approach to handling this tool. And everybody empathized, especially the people in this audience as south by southwest an. These are tech early adoptors who have maybe been sort of wading through the briar patches and quicksand of high volume emal for longer than the main stream.

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