At Burberry and at Apple, you actually had to document it. We brought in a cultural anthropologist to study everything that we had done. What did we learn? And then we said we were going to do it again. That drive for excellence is what leadership really is about.
Eric Schmidt, Angela Ahrendts, and Dara Khosrowshahi — three legendary culture-setters — sit down with host Bob Safian to discuss how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Recorded live at the Masters of Scale Summit in San Francisco, the conversation delivers surprising stories, and counterintuitive lessons on authenticity, making mistakes, and how to build a unique culture that’s right for your business.
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