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To scale, you must master the skill of storytelling, w/Charity: Water's Scott Harrison
Masters of Scale
The Master Storyteller
PureGood is a non-repeatable business model that we built. Birthdays are non- Repeatable. One-time donations are non- repeatable. So well, those 129 families were actually repeatable. They were giving on three-year terms and renewing it at 80% plus rate because we could build a relationship with them. With a 10-year anniversary of charity water, it was the perfect tie-in.
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