11min chapter

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Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Marketing Against The Grain

CHAPTER

The Role of Distribution in the AI Battle Among Tech Giants

The chapter emphasizes the significance of owning devices in the competition between technology giants like OpenAI, Microsoft, Google, and Apple in the realm of AI development. It discusses how companies like Apple leverage data collected from users through devices to enhance AI services, enabling features like Siri's ability to provide real-time updates by integrating with various apps. The conversation delves into the potential of AI agents to simplify tasks and improve user experiences across devices, prompting a shift towards voice and video interfaces beyond traditional screens.

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