Exploring Subscription Services in Transportation

This year has brought unexpected challenges to Lyft, starting with a 75 percent drop in rideshares at the beginning of the pandemic. But co-founder John Zimmer says ride-hailing is returning, and the company is continuing to diversify with car, scooter, and bike rentals. John also answers questions about whether app-based drivers should be thought of as part-time employees or independent contractors. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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