Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups
The Dave Gerhardt Show
Marketing Goals at Edgong
marketing goals at edgong are based on what? There's a revenue goal for the company. And senior directors and above that that determines their bonus. We usually measure it as either ending a r r or netnu a r r. Every ne below that level has between one and three k p is that are simple to track.
Dave is joined by Gong CMO Udi Ledergor.
He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions.
This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.
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