#258 - Hall of Fame: Joe Diliberto
30 Minutes to President's Club | No-Nonsense Sales
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Mastering the Two-Minute Drill in Sales
The chapter covers key components of a two-minute drill in sales, including understanding the customer's pains, selling next steps, and using third party stories. It emphasizes the importance of guiding prospects through decision-making, setting upfront contracts, and handling objections. The chapter also discusses strategies for structuring upfront contracts, avoiding unilateral concessions, and effectively closing sales calls.
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Transcript
