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2min chapter
Cisco's John Chambers: The essential playbooks — and when to use them
Masters of Scale
Cisco and the Dot Com Bubble Burst
In 2001, the dot com bubble burst and Cisco was heavily wounded. When John checked with his customers, they all said: we're just pausing. He decided he'd rather cut too much than risk having to cut again. Even amid the devastation of the crash, John used these painful lessons to pull together the first pages of his crisis playbook.
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