Cisco and the Dot Com Bubble Burst

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In 2001, the dot com bubble burst and Cisco was heavily wounded. When John checked with his customers, they all said: we're just pausing. He decided he'd rather cut too much than risk having to cut again. Even amid the devastation of the crash, John used these painful lessons to pull together the first pages of his crisis playbook.

All great teams need to improvise under pressure, but underpinning this should be a set of tried-and-tested playbooks that let you orchestrate and replicate winning strategies. Cisco's John Chambers created a library of living playbooks — covering culture, acquisitions, crises, and more — to astounding effect as he took Cisco from a small tech supplier to the most valuable company on the planet.

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