The Importance of Culture in the Airline Industry

Rick Steves: If you could give advice to any airline CEO, what would it be? He says the real differential beyond sort of business strategy is culture and where you can get the employees to really engage and respect the organization they work for. TPG invests in lots of things other than airlines too; one that stands out as a company called LPL financial which we acquired from its founder at the end of 2005. It's a wealth management company. And today has a network of 20,000 financial advisors around the U.S.