Developing Your Sales Superpower: Melissa Gaglione (Summit Presentation)
Sales Success Stories
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How to Write a Great Lead Sentence
Your lead sentence, it needs to grab and hook the audience right away. If you're spending this much time on a video, they need to watch it. Often I lead with the problem. Use words that are going to engage them. Tell the story. But if it's serious and you really did find a serious problem, make sure that your tone and what you're saying matches it. It's not just about their LinkedIn bio or their title. You have to figure out where your prospects are.
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