Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
Business of Software Podcast
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Navigating Market Trends and Categories
This chapter delves into the difference between market categories and technology trends, using the example of Pantone's 'color of the year' to illustrate their impact on consumer perception. It highlights how strategic positioning can revitalize brands, as demonstrated by Regate Software's pivot towards GDPR, while also cautioning against the pitfalls of trend-chasing without a clear strategy.
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