Angus Sire and Non-Hormone Additions - Is That What Walmart Wanted?

Walmart started asking for Angus Sire and then we brought in a help them bring in a supply chain for 500 stores or a few more than 500 stores down in the southeast. They said okay not only Angus Sire but non-hormone added because customers were telling them that that was important to them. Walmart analyzes more data probably than anybody maybe except the US government and they are tracking the pulse of the American consumer and beef every single day.