Why Search Engines Like Google Miss Their Mark

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Search engines like google often miss their mark because they try to give you the most popular, best search results. When a search engine prioritizes the visibility of one seemingly popular answer over another, sometimes it can lead to misleading or even harmful outcomes. Some search companies are supposedly considering creating search engines that could dig through both your personal information and go out on the web.

Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.

Search and Ye Might Find