
Trusted OEM and VAR Partnerships That Win Public Sector Sales with John Podolak
Sales Game Changers | Tips from Successful Sales Leaders
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Navigating OEM and VAR Partnerships
This chapter explores the critical relationship dynamics between original equipment manufacturers (OEMs) and value-added resellers (VARs) in sales. It emphasizes the need for trust, collaboration, and communication to effectively navigate challenges and drive success in sectors like public services and financial industries.
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