SaaStr 460: SaaStr CEO and Founder, Jason Lemkin, and Klaviyo CEO, Andrew Bialecki, on the $9.5B Revolution in eCommerce: Part One
The Official SaaStr Podcast: SaaS | Founders | Investors
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Differentiating Through Personalization and Attribution
The speakers discuss how they differentiated themselves in a commoditized industry by investing in personalization and attribution. They also explain their shift from a cost-based to a value-based model, focusing on ROI and revenue per email cent.
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