3min chapter

Clearer Thinking with Spencer Greenberg cover image

Decision-Making Under Uncertainty and Entrepreneurship (with Miles Lasater)

Clearer Thinking with Spencer Greenberg

CHAPTER

Quantification

When you quantify things, it kind of gives you this feeling like something's really precise. But what they often don't do is a kind of sensitivity analysis and say, well, but what if I was wrong a little bit about some of these numbers? That's actually one thing I like about the Monte Carlo suggestion you gave: It builds the uncertainty analysis into the process. You're not just spitting out one number at the end. At the end of the day, we should view that as just a way of training our intuition," he says.

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