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Episode 057 — The User Experience

Exponent

The Significance and Challenges of Collecting Qualitative Data

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Episode notes

This chapter discusses the significance of qualitative data in decision-making and highlights the challenges faced in its collection. It emphasizes the dangers of relying solely on non-traditional data or gut feelings and the difficulty in determining valid insights.

Ben and James discuss the importance of the user experience in not only avoiding disruption but also in building dominant companies. It’s a key component of Aggregation Theory

This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent.

Links

James Allworth: Measure What Matters — Exponent
Ben Thompson: Airbnb and the Internet Revolution — Stratechery
Ben Thompson: Why Uber Fights — Stratechery
Ben Thompson: Stop Doubting the iPhone — Stratechery

Hosts

Ben Thompson, @benthompson, Stratechery
James Allworth, @jamesallworth, Harvard Business Review

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