417: Dan Ariely | The Hidden Logic That Shapes Our Motivations
The Jordan Harbinger Show
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The Complexity of Consumer Behavior
This chapter examines the limitations of simply providing information to influence consumer behavior, using examples like calorie labeling and smoking reduction. It underscores that behavioral changes often require societal shifts and external pressures beyond just awareness of risks. The discussion also highlights the challenges posed by modern decision-making complexities, emphasizing the need for environments that promote healthier choices.
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