340 - Why Your Practice Drifts Off-Track and What You Can Do to Fix It
The Remarkable CEO for Chiropractors
Consequences of Hiring Misalignment
Pete and Stephen discuss how a great adjuster who won't educate erodes stick rate, reconversion, and referrals.
Why does chaos rear its ugly head in your practice?
Your practice is a set of systems - and systems move from a state of ‘Order to Disorder’ unless energy is introduced to reorganize the system. This is the Law of Entropy in action. Your practice systems - and your people - will naturally “drift” off track if you let them.
This episode gives you a clear roadmap to stop ‘practice drift’, protect your core values, and run your chiropractic business at speed without losing control. Dr. Stephen and Dr. Pete unpack the Porsche drifting metaphor, the law of entropy, and a simple three-step framework to operationalize, professionalize, and optimize your practice. You will see how to use delegation, identity, and a stronger training culture to keep your team aligned with your vision story so you grow volume, profit, and impact without burning out.
In this episode you will:
- Understand how practice drift shows up across adjusting, education, front desk, and reports.
- Learn the three-step framework of operationalize, professionalize, and optimize for sustainable growth.
- See why entropy is always pulling your systems off course and what to do about it.
- Discover the delegation method of identify, train, trust, and verify so the right people own the right roles.
- Get practical ideas to build a training culture that protects alignment, profit, and purpose in 2026 and beyond.
Episode Highlights
03:55 – Learn how Dr. Stephen and Dr. Pete take complex business problems and simplify them so you can make a bigger impact.
04:23 – See how the Porsche drifting experience became a picture of what happens when your practice drifts off mission.
05:39 – Understand success as alignment between core values, vision story, and daily behaviors in your chiropractic business.
06:10 – Learn the three-step process of operationalize, professionalize, and optimize and why the order matters for growth.
07:09 – Discover how operationalizing systems across attraction, conversion, retention, team, and collections creates scalability.
08:47 – Understand why professionalizing your business means hiring people who are better than you at their role.
09:47 – Discover how the law of entropy explains practice drift and why every system moves from order to disorder without energy.
11:03 – Explore the delegation methodology starting with identity and why the wrong avatar in a role leads to churn and lost referrals.
12:13 – Learn why a great adjuster who does not educate quietly erodes stick rates, reconversion, and internal referrals.
15:49 – See how misalignment between core values, vision story, and behaviors shows up in adjusting, education, and patient experience.
17:09 – Hear a vivid picture of clinical drift as doctors abandon agreed systems, scripting, and patient flow.
18:18 – Understand why most practices suffer death by a thousand cuts and how regular audits and training plug those leaks.
19:10 – Learn why training is the antidote to drift and how cycling training across all functions keeps teams aligned.
23:22 – See the math behind training ROI and how one hour of CEO time can influence more than a hundred hours of team performance.
28:06 – Set training, systems, scripting, and SOPs as a core theme so your practice runs at speed without drifting off mission.
29:58 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You’ll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team.
Resources Mentioned
Learn more about the TRP Remarkable Business Immersion March 6 - 7, 2026 in Phoenix, AZ and March 20 - 21, 2026 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceo
For more information about SprintSet please visit: https://sprintset.com/
Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.
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