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Articles of Interest: American Ivy
99% Invisible
What's the Point of Commercial Mainstream Fashion?
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When clothing is understandable, it references a world and a set of meanings. I think for a long time, we have been dressing in reference to one particular world. Everybody wears IV because there's a certain section of IV that's just clothes. A Oxford button down is just a dress shirt. This is why no one calls it IV. And no one really uses the word preppy.
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