99% Invisible Articles of Interest: American Ivy
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Nov 2, 2022 Delve into the fascinating world of Ivy League fashion and its cultural significance. Discover how trend forecasting shapes the fashion industry and consumer choices, distinguishing between fads and enduring styles. Uncover the evolution of Ivy style as depicted in 'Take Ivy,' and its ties to class divisions in America. Explore clothing as a form of identity and collective expression, revealing how societal changes influence fashion trends over time. This captivating journey highlights Ivy League aesthetics as both a symbol of wealth and a statement of individuality.
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WGSN Visit
- Avery Trufelman recalls a 2016 visit to WGSN, a trend forecasting company.
- She was shown jeans predicted to be trendy in 2018, sparking a lasting curiosity about trend forecasting.
The Chicken or the Egg?
- Many brands consult WGSN, raising questions about the nature of trends.
- Does WGSN create trends or simply identify emerging patterns?
Trends vs. Fads
- Trends differ from fads in their longevity and connection to the zeitgeist.
- True trend forecasting links micro-trends to larger societal shifts.
