19min chapter

How I Write cover image

Packy McCormick: How To Publish Your Best Ideas Online

How I Write

CHAPTER

Crafting Engaging Online Content

The chapter explores the art of creating compelling online content through catchy titles, attention-grabbing thumbnails, and strategic introductions, likening it to planning a ski run. It emphasizes the use of shocking statistics and visuals to resonate with the audience, while avoiding cliches and striving for a unique narrative. The speakers discuss the varying lengths of content pieces, from concise articles to in-depth analyses, aiming to craft informative and insightful narratives that captivate industry experts and the general audience.

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