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#2: Zaid Hisham – Life as a User Experience Problem
The Josh Boone Show
The Biggest Change in UX Is Isolating Variables
The big difference is just that you work on one choice at a time. So the hard part is isolating variables. And what happens is that a lot of your time is spent talking about why that happened. It's basically, to be totally honest, it's car sales in UX. Like literally, it's like, oh, wow, I know you really like this car when we looked at it. You should probably buy this now.
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