The ideal Kickstarter creator is someone who has built their own audience. Those are the people that are set up to be successful in life anyways. What I'm very passionate about is those people that aren't set up for success. That's why the backer retention stuff is important. Building community is important. Digital marketing services and pledge management is important.
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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