How to Create a 360 Degree Incentive for Your Business

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The NBA is auctioning off chunks of its business to advertisers and fans. Fans can now have a 360-degree incentive for buying tickets, merchandise or other items from the team. The players are also their own brands with their own media companies like Disney Plus.

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Today’s show:

Ryan Smith joins Jason to discuss buying the Utah Jazz while simultaneously prepping for an IPO (3:19), Qualtrics going from IPO prep to acquired to spin out IPO to a take-private in under five years (58:56), his thoughts on AI’s impact (49:12), and much more!

Time stamps:

(00:00) Qualtics Co-Founder Ryan Smith joins Jason

(3:19) Ryan’s decision to buy the Utah Jazz NBA team

(9:05) The Rudy Gorbet Utah Jazz deal

(12:05) Fin - Try Fin, Intercom's new AI customer support chatbot, at https://intercom.com/f

(12:46) The process of owning an NBA team while prepping for an IPO

(21:09) The impact of the midseason tournament

(23:30) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(24:50) Providing a better user experience with free-to-watch games in Utah

(26:37) Paradigm shifts in media and building an NBA media giant

(36:10) The importance of going direct in media

(39:52) Superside - Go to https://superside.com/twist to get $2000 off with Superside's Startup Accelerator package