3min chapter

This Week in Startups cover image

Ryan Smith on buying the Utah Jazz, evolving Qualtrics, AI’s early days, and more | E1782

This Week in Startups

CHAPTER

How to Create a 360 Degree Incentive for Your Business

The NBA is auctioning off chunks of its business to advertisers and fans. Fans can now have a 360-degree incentive for buying tickets, merchandise or other items from the team. The players are also their own brands with their own media companies like Disney Plus.

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