BONUS: Brand Building Live at Cannes Lions
How I Built This with Guy Raz
00:00
Evolving Brand Dynamics in the Digital Age
This chapter explores the transformation of brand building influenced by social media and influencer marketing. It emphasizes the necessity for brands to prioritize authenticity and ethical practices to resonate with modern consumers, while examining case studies like Liquid Death and High Noon. Additionally, the discussion addresses the challenges brands face in aligning their values with societal issues, highlighting the importance of trust and relevance in today's marketplace.
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