Time and Attention cover image

93: The Year of Calm

Time and Attention

CHAPTER

Dopamine - The Mindset of More in the Book

There are three attributes of something that can lead to a greater dopamine rise. Dopamine provides the neurochemical underpinnings of this constant craving for more. The more familiar an update is, the more we see it as directly affecting our life,. And there's novelty. Certain things are so incredibly novel, especially online.

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