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155: How to Execute Strategic Growth with Oliver Lowrie

Business of Architecture UK Podcast

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Develo

We have a budget for marketing. Its business. We don'ta carraes always are concerns, so we can't, we can't afford to do so. I think tat farrels, i've heard, and ofthe spreading rumors, but i've heardt they will do a planning application a zero cost. And there's few other companies i've heard will do the same. You know, i would do i'd do that if we had a fo sit on a warchest as well. If you're smart about it, you can charge more effectively,. sharing the risk and n sharing the upside.

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