#2 The Introduction
Winning the Challenger Sale
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How to Remain Calm in the Face of Torseless Product
A young woman and her husband were trying to buy a new car. They went back and forth with the dealership, who wanted them to sign today. The couple decided not to do it because they didn't want to throw away their home. After several hours of negotiations, she agreed to hold off on signing until next week. She was cool under pressure; he wasn't so sure about his wife's decision.
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