How to Create a Customer Master

Most companies, certainly most companies, we see don't have this rich customer census data in the form of a customer master that's really helpful to use. So you'd start with the name of the business, the industry, depending on how many customers they have. You can append it to the list of customers that you have. And there are some tricks you can use in SQL to do like command to see, because the naming convention is not going to be the exact same.