How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…

[00:19] What's happening?
[02:23] Always be making offers
[02:47] Always give a reason why for immediate action
[03:07] Always be clear and directive in what you write
[03:40] Always track and measure with ruthless accuracy
[04:10] Always use zero cost brand building via social media
[04:45] Always use strong sales copy
[05:24] The fortune is in the follow up
[06:14] Always make your ads look like mail order
[06:50] Results decide
[07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

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