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19min chapter
RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30
B2B Revenue Vitals
Revamping Revenue Strategies
This chapter explores the organizational dynamics of customer acquisition and expansion, focusing on the roles of marketing and sales teams. It discusses the challenges of measuring marketing effectiveness and balancing short-term and long-term investments, particularly in changing economic climates. The conversation emphasizes the need for innovative approaches to align marketing strategies with revenue goals and ensure accountable resource allocation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode