Is It Extra Hard to Research You Eat?

Is it extra hard to research you eat because are people like hangry when they order stuff? I don't know, how do you deal with that? Such a great question. When we design research around the eaters side, the consumer side, we want to make sure that we time it according to what people's needs are rather than our research needs. So roughly we would, for example, ever do a diary study, we'll just have people start recording once they are hungry and wants to start ordering food. That removes the hangry barrier. If we're doing interviews or observational studies, we'll get a rough timeline for when they're starting to order food and we'll actually,