E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Importance of Enabling Salespeople to Have Digital Capabilities
The first team that I have to get on board is the sales team. They are the ones that if you cannot manage and figure out a way to get them on the bus, your project will almost guarantee to be a failure. And so what you've described is effectively taking an SDR mindset and change it into more of an AEMine set. So they're still sales and they still should be incentivized the same way.
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