Navigating Financial Stress and Securing Unique Marketing Gigs

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From financial pressures to marketing creativity, this chapter explores Rhett and Link's journey in managing their business, securing unique opportunities like working with AlkaSeltzer, and the importance of teamwork for success.

Best friends Rhett McLaughlin and Link Neal started out as “comedians for Christ,” and grew their partnership into one of the most successful YouTube platforms in existence. During college they created silly videos and songs for Christian events, and later built a following on YouTube before most people knew what it was. After struggling to find stardom in Hollywood, they continued to build a presence on YouTube: sampling punishingly hot peppers, writing ear-wormy songs about random things, showing off glasses that turned the world upside down. Nowadays, their entertainment company, Mythical, reports over 75 million subscribers and 25 billion lifetime views.

This episode was produced and researched by Katherine Sypher with music composed by Ramtin Arablouei.

It was edited by Neva Grant.

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