Data-Driven Marketing in Hospitality

This chapter explores the critical importance of data in shaping marketing strategies within the hospitality industry, particularly through the lens of identifying ideal customer profiles. It discusses the effective allocation of resources and innovative approaches, such as pre-selling concepts in real estate, to engage high-value clients and adapt to market needs. The speakers share personal insights on balancing pricing strategies and delivering value while emphasizing the need for quick action to generate income and validate business ideas.