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Daniel Simons: Never Get Taken Again

Guy Kawasaki's Remarkable People

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Why Teenagers Have Messy Rooms

We tend to pay attention to the things that matter to us, but we can't pay attention to everything. If you are completely uninterested in the state of your room or the state of the bathroom, you're not in a focus much attention on it and you might just walk right past it. We all have sort of habits of thought that work for us the vast majority of the time. They help us be effective, efficient. But if somebody trying to deceive us, they take advantage of our tendency to trust some kinds of information more than we probably should.

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