11min chapter

Marketing Against The Grain cover image

Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

Marketing Against The Grain

CHAPTER

The Importance of Being Detail-Oriented in Marketing

In this chapter, the speakers discuss the need for marketers to pay attention to details in order to create remarkable work. They highlight the parallels between marketing and art/science and emphasize the importance of providing specific, valuable insights based on detailed knowledge. They also mention the tactical approach of involving the entire company in the product review process.

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