#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
00:00
The Discovery Mile: A Redeemable Currency
Active rewards is a key feature of the discovery proposition. So active rewards encourages customers to get healthy, to exercise, to drive well and to as they put it to spend responsibly. And if customers then tick those three boxes around health care, driving and responsible spending, they get rewarded. The reward mechanism is the discovery mile. It's a redeemable currency. They have a range of partners where discovery miles can be spent.
Play episode from 19:02
Transcript
