Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS
Unpacking the Digital Shelf
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The Rise of Openness in Retail Media
Retailers are taking different approaches to how generous they're going to be sharing with their brand partners' data and performance. I think today, even Target's more open as far as like sales data. We work with some smaller retailers that just don't have as much resources or systems or processes built out at theirs. Where at Target, you can get access to that information very easily as a brand.
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