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3min chapter
Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
Pixar
Bob Iger: "I said to the board, not only do we need to preserve the relationship with Pixar, we should buy them" It was a critical moment for Bob if he could pull it off. If he failed, it would expose Disney as newly vulnerable in a category they had dominated since their founding. After a two-hour discussion about it, the board gave me the yellow light - you can't go out and buy it but we're not saying no.
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