Pixar

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Bob Iger: "I said to the board, not only do we need to preserve the relationship with Pixar, we should buy them" It was a critical moment for Bob if he could pull it off. If he failed, it would expose Disney as newly vulnerable in a category they had dominated since their founding. After a two-hour discussion about it, the board gave me the yellow light - you can't go out and buy it but we're not saying no.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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