3min chapter

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas cover image

229 | Nita Farahany on Ethics, Law, and Neurotechnology

Sean Carroll's Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas

CHAPTER

What Does Brain Data Add?

The more carefully you can segment the population, the more precisely you can target advertisements to it. The question is what does brain data add? Does it add something new? And there are a whole bunch of companies called neuromarketing companies and even major corporations now who have neurmarketing divisions.

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