OnBase: Smashing Sales and Marketing Misalignments cover image

Ep. 363 | Unlocking Potential with Re-organization & Realignment

OnBase: Smashing Sales and Marketing Misalignments

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The Importance of Clear Communication

Clear communication, not only an upfront time investment, but things may happen as you're managing upwards to some of the changes that you're trying to make. So being able to really clearly communicate expectations. And again, it's all going back to your initial point of no surprises. Nobody should be really shocked with some sort of result of just signing in the next day and this major change has happened.

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