Plain English with Derek Thompson cover image

A Psychologist Explains Four Reasons the Internet Feels So Broken

Plain English with Derek Thompson

CHAPTER

The Complexity of Online Engagement

This chapter explores the intricate relationship between human psychology and corporate strategies in shaping online interactions, focusing on the role of negativity and extremism in user engagement. It highlights the paradox of social media's dual impact on society, revealing how it can both connect individuals and foster polarization, while emphasizing the importance of leveraging group psychology for positive social outcomes.

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