Cheryl's Funny Story About Cake

In this episode, we chat with Sheryl Cababa, Chief Strategy Officer at Substantial and author of "Closing the Loop: Systems Thinking for Designers." She introduces the concept of systems thinking, which is a way to consider the broader implications of design decisions. 

By examining the entire problem and understanding the interconnections between various components, designers can anticipate and address potential issues and create more holistic and impactful solutions.

🎤About Our Guest:

Sheryl Cababa is the Chief Strategy Officer at Substantial, and the Author of “Closing the Loop: Systems Thinking for Designers”, which was just published by Rosenfeld Media. Sheryl is a seasoned design & strategy leader who’s worked with consultancies including Frog and Adaptive Path.

📚Interested in purchasing Sheryl’s new book?

Rosenfeld Media is offering a 15% discount to UX Cake listeners. Just use the promo code: cababa-cake at when purchasing directly from Rosenfeld Media’s website (expires July 1st, 2023).

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